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The Emergence of The Ideal Mattress Manufacturer

June 18, 2024 | Written by SleepyCat Team

The Mattress Industry has witnessed a monumental change in the last 7 years. The Indian market is home to mattress manufacturers that help you sleep better than ever. SleepyCat is amongst the pioneers of the revolutionized mattress industry today. Let’s dive into breaking down how Indians were sleeping wrong and making the right choices to avoid making the same mistakes.

The dominance of Gaddawalas
Gadda

Whenever we talk about mattresses in India, the word that pops into our head is gaddas. This is because the mattress market was heavily dominated by ‘Gaddawallas’. Their easy availability and convenience became the biggest reason for their success. They were available near consumers at an affordable and negotiable price. The major problem with the local bed mattress, popularly known as the ‘Gadda’ is that they’re made of low-quality material. Gaddawalas widely use the likes of cotton, wool, and coir to make our mattresses.

Pros of Gaddawalas

  • Easy availability
  • Convenient delivery
  • Highly affordable
  • Negotiable pricing

Cons of Gaddawalas

  • Low-quality raw materials
  • Less durable
  • Uncomfortable and lack support
  • Not backed by science and research

The Dawn of the Retail Outlets
Mattress

The biggest strength of gaddawalas was their accessibility. However the same became their biggest downside. With globalization, the Indian consumer started becoming more brand-conscious and was looking for better options. That is when the mattress industry started moving towards the organized sector and retail outlets opened. Some of them were run by brands that are known as legacy brands today. This gave tough competition to Gaddawalas and the mattress industry saw the emergence of brands like Kurl-On, Springwel, Sleepwell, SpringTek, and many more. These outlets started attracting people who wanted a branded mattress and carved out a different segment of customers who wanted to make a conscious purchase from a trustworthy brand. Since these brands were a byproduct of growing capitalism, they brought in heaps of choices. The consumer was often left confused and ended up with the wrong product.

Pros of Gaddawalas

  • Good quality materials
  • Durable
  • Comfortable

Cons of Gaddawalas

  • Expensive 
  • Non-negotiable pricing
  • Inconvenient delivery
  • Confusing due to too many options

Growth of the online mattress industry

After the e-commerce boom, many online brands started to emerge. These brands now identified a problem that even the retail failed to solve. In the digital age, consumers prefer convenience more than anything. SleepyCat was the first Indian brand to offer doorstep delivery of mattresses in a bag all over India.  Many other brands followed. Now mattresses are made with high-quality materials selected after research to give you a perfect balance of support and comfort

Pros of New Age mattress brands

  • High quality
  • Durable
  • Competitive pricing
  • Convenient delivery

Cons of New Age mattress brands

  • Difficult to understand for consumers
  • Lack in-person guidance
  • Too many unnecessary options

One Brand to Overcome all Cons of this Industry
sleepycat

SleepyCat was founded as a sleep solutions company in 2017. Since then, we have worked to overcome all the drawbacks of mattress manufacturers to deliver relaxed sleep, conveniently. That’s why we make high-quality mattresses & bed pillows available at reasonable prices. Cutting out the middlemen, we take control of the entire process of creating products to deliver assured quality, every time. We created a compact range of 5 mattresses that are suitable for all sleepers. Today, we are trusted by over two lakh people for comfortable and hassle-free sleep.

Conclusion

Good sleep isn’t a luxury, it’s a basic necessity. The evolution of the mattress industry reflects a journey of innovation and adaptation to meet changing consumer needs. From cotton and coir to high-quality memory foam and latex mattresses have evolved to prioritize comfort, support, and sustainability. As the industry continues to embrace advancements in materials, manufacturing techniques, and consumer preferences, the future promises even greater strides toward enhancing sleep quality and overall well-being.

Featured Mattresses

Medium Firm
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Original Mattress

Enjoy blissful sleep with the perfect balance of comfort & support. Not too soft, not too firm – it’s just right!

Starts at ₹ 6,599₹ 9,999
or ₹2200/month (No Cost EMI available for 3 & 6 months)
SHOP NOW
Firm
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Hybrid Latex Mattress

Highly supportive orthopedic mattress that contours to all 5 zones of the body, providing optimal pressure relief. It is the best bet for your back!

Starts at ₹ 7,919₹ 10,999
or ₹2640/month (No Cost EMI available for 3 & 6 months)
SHOP NOW
Soft
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Mattress Topper

Additional Memory Foam based cushioning for proper rest and support. Cancel out the uneasyness from your old mattress with the SleepyCat Memory Foam Mattress Topper and sleep like a pro!

Starts at ₹ 3,554₹ 4,499
or ₹1185/month (No Cost EMI available for 3 & 6 months)
SHOP NOW
Medium Firm
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Ortho Lite Mattress

Step up from an ordinary mattress with the Ortho Lite Mattress. Experience fuss-free support and premium comfort at a pocket friendly price point.

Starts at ₹ 4,689₹ 6,999
or ₹1564/month (No Cost EMI available for 3 & 6 months)
SHOP NOW